SERVICES

Our creative and strategic management process will assist your organization in enhancing your performance in line with your long-term goals and objectives.

Strategic Planning

• Work with organizational leadership to review and update the strategic planning process
• Facilitate leadership/governance sessions for strategic planning process
• Review/revise organizational mission, vision, goals, and diversity policies.
• Perform assessment of current operating environment
• Work with leadership team to distill continuously critical problems
• Determine several future scenarios for addressing critical problems
• Work with team to come to consensus on best scenario
• Develop measurable objectives, strategies and implementation plan
• Align diversity initiatives to the goals and objective of your organization.

Marketing

• Develop a strategic marketing plan gauged to overall strategic plan for organization
• Assess products/services currently sold
• Assess marketplace and determine target markets, price points, presentation, and promotional strategies
• Develop brand identity
• Develop advertising and promotional plan
• Develop optimal blend of communication/sales strategies across an array of media
• Develop diversity outreach and marketing plans, to increase participation, communication and visibility of success to stakeholders and customers.

Communications

• Communicate with customers, employees and stockholders
• Communicate with professional staff and critical vendors
• Collaborate with strategic partners to support large clients and initiatives
• Establish guidelines for interactions with strategic partners
• Establish routine and special occasion communications with key clients, employees, and community organizations

Sales

• Assess organizational/product brand to gain deep insight of current markets
• Perform detailed market analysis with existing clients/customers
• Review current competitors
• Review former business plans to ascertain what worked/what didn't work
• Define and identify new business markets
• Determine your unique selling proposition, that is, why should customers come to you instead of your competitors
• Grow market share with existing clients/customers
• Establish milestones for performance and monitor progress

Diversity

• Assess existing mission, goals, policy and objectives for organizational workforce
• Conduct assessment of existing workplace environment with regard to diversity
• Review existing strategies to enhance and improve diversity inclusion throughout workforce and supply chain.
• Conduct Benchmarking and Best Practice evaluations in similar industries to gauge success.
• Provide certification training and assistance
• Provide supplier diversity training and workshops
• Examine diversity goals in combination with products/services and overall organizational markets and operations
• Implement total solutions with qualified partners
• Effective standards and measures to track diversity programs and success
• Implement supply chain audits for MWBE participation, recruitment and ownership validation.